Hi everyone,
I’m Adam. Gazelles player, P7 parent and now board director leading marketing.
The Club’s oozing confidence and we’re rolling out a new and ambitious vision:
“Scotland’s Leading Community Rugby Club: From Minis to the Premiership”
This is what we want to be. We’re nearly there and when we get there, we want to stay there.
I’ve spoken to a lot of people around the Club to learn how to shape marketing. Here’s what we’ve already got going for us:
- Enthusiastic and loyal players, coaches, parents, alumni and supporters
- Flagship events like the Snowball, Fireworks and Beer Festival – all big successes
- Strong digital foundations, with active social channels, professional photography and video content
- Sponsorship and sponsorship enquiries at an all-time high, with room to grow further
- Continuously improving facilities; personally I’m excited about the new Pitch 1 floodlights and pitch-side coffee cabin coming soon
To capitalise on all of this, it’s time to co-ordinate and further upgrade marketing.
A new marketing plan’s been written and to bring it to life, I’m building a volunteer marketing team to help:
- Tell more stories about every part of the club, from the Minis to the 1st XV; from coaching sessions to the bar (not the changing rooms of course – unless it’s showing off the lush new 1st XV set-up!)..
- Make our events and matchdays bigger and better
- Give our sponsors more visibility and value
- Create video, social and email content that reflects what GHA is really about
- Engage more supporters, schools, families, and local businesses
- Build the UK’s most comprehensive library of rugby coaching content on YouTube
We already have some brilliant people committed to contributing but we need more support on areas including:
- Social media co-ordination
- Brand and design support
- Email & CRM communications
- B2B marketing & sponsorship support (including LinkedIn)
- Content contributors from across all sections of the club
You:
You might be a member or a member’s parent / spouse / BFF with existing marketing experience and have some spare time to be able to contribute as a team leader / mentor.
Alternatively, you might be in 5th or 6th year, at College or Uni and be looking for some marketing experience for your CV. This could include owning a channel or initiative over the next 12 months as part of the team, driving it forward to contribute to our new marketing targets.
Interested? WhatsApp or LinkedIn me (details below), letting me know if you’ve about your experience or any specific areas of marketing you’d like to contribute to and let’s arrange time for a chat.
To me, marketing isn’t about pretty pictures. It’s about delivering pipelines of new members, new players, new sponsors. By this time next year, we will be able to celebrate our successes in terms of data and £numbers and not just good vibes.
Thanks for reading and for those who are interested, I look forward to chatting.
Adam Gordon
Director – Marketing
GHA Rugby Club
https://www.linkedin.com/in/adamwgordon/
07870 268288
